Hi, I’m Alexandra.

Welcome to my little corner of the internet. This blog is my personal exploration of a more conscious, sustainable way to dress. In my work as a journalist, I’ve seen firsthand the impact of fast fashion: the cycles of overconsumption, the environmental toll, and the human cost.

I’ve embarked on a journey to rethink the way we consume clothing. Like many, I once found myself swept up in the quick fixes of fast fashion—the allure of low prices, endless trends, and instant gratification. But over time, I realized that the true cost of this convenience goes far beyond the price tag. It affects our planet, the people who make our clothes, and our own relationship with what we wear.

Here, I’ll share tips for building a wardrobe that’s intentional, mindful, and aligned with values that support both people and the planet, also on how finding good vintage pieces, because the most sustainable piece is the one which already exists.

I’m also active on social media, where I connect with fellow conscious consumers and share inspiration for building a wardrobe that not only looks good but feels good too. Because fashion, when done thoughtfully, should empower us, not cost the earth.